Generative Engine Optimization (GEO)
Help generative AI understand who you are and what you do
Generative AI tools draw on information across the web. GEO improves the clarity, consistency and credibility of your digital information — on your site and in the sources that describe you — and monitors how you are represented.
Common challenges
Does this sound familiar?
- Inconsistent business details across directories
- Vague descriptions of services
- Little third-party context about the business
- No visibility into how AI tools describe you
Business benefits
- More accurate representation
- Consistent information everywhere
- Credible, well-sourced content
- Ongoing visibility into change
Services & deliverables
What's included
Entity audit
Review of how your business is described across key sources.
Consistency fixes
Aligning names, services and details across profiles you control.
Authoritative content
Clear service and expertise pages grounded in fact.
Structured data
Organisation and service markup based on verified details.
Technical accessibility
Ensuring content is crawlable and machine-readable.
Representation monitoring
Periodic sampling of AI responses about your business.
Implementation process
How we deliver
- 01
Entity and source audit
- 02
Consistency and content plan
- 03
Implementation
- 04
Monitoring and reporting
Industries that may benefit
FAQ
Generative Engine Optimization (GEO): common questions
Related services
Often combined with
Your next chapter
Discuss Generative Engine Optimization (GEO) for your business
Tell us about your website, your systems and the work you want to make simpler.