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Concept Project · E-commerce

E-commerce Store Optimisation

Collection page performance and checkout reliability plan for an online retailer.

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This is a Concept Project created to demonstrate our approach. It is not completed client work, and no client results are claimed.

Desktop & mobile previews

Illustrative interface previews. No live demo is published for this concept yet.

Objective

Make product discovery faster and checkout more reliable.

The challenge

App bloat and oversized images slow collection pages; untested updates risk checkout.

Key features

  • Collection page redesign
  • Product schema markup
  • App & script audit
  • Checkout regression test plan
  • Image optimisation

Demonstrated solutions

Performance budget

A documented limit on scripts and image weight for each page template.

Checkout test plan

Repeatable test cases run after every theme or app change.

Technical documentation

Capabilities demonstrated in this project

Technical SEO

Crawlable structure, clean metadata and fast pages search engines can trust.

  • Per-page titles, descriptions and canonical URLs
  • XML sitemap and robots rules
  • Core Web Vitals budgets for images and scripts
  • Logical heading hierarchy and internal linking
Per-page metadata patternhtml
<title>Commercial Litigation | Example Law Group</title>
<meta name="description" content="..." />
<link rel="canonical" href="https://example.com/practice/litigation" />
<meta property="og:type" content="website" />

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