Crawlability
Ensure important pages are linked internally, not blocked by robots rules, and return a 200 status code.
Indexing signals
Use a clean XML sitemap, consistent canonical tags and avoid accidental noindex directives.
Site structure
Group services logically with descriptive URLs and breadcrumbs so both people and crawlers understand relationships.
Performance
Optimise images, reduce unnecessary scripts and monitor Core Web Vitals, particularly on mobile.